Teaching philosophy

Education is not preparation for lifeeducation is life itself.” – John Dewey

I strive to blend insights from academic research and my on-field experience as a social entrepreneur to create a rich learning experience in the classroom. This often involves exposing students to important real-world marketing problems and facilitating a ‘Socratic dialog’ among students. I achieve this by a) bringing in rich stimuli for discussion, drawn from my own research and on-field experiences, b) fostering a conducive environment for a ‘Socratic dialog’ and c) exhibiting sensitivity to the state of mind of the students. I am also a great believer in extramural learning that enables students to get a ring-side view of real-world marketing problems.


courses taught at uvm

Sustainable Marketing, Entrepreneurial Marketing, Marketing Management, Marketing Strategy, Business-to-Business Marketing



Co-instructor for the online course on Coursera titled ‘Sustainable Marketplaces”, open to students across the world (over 9000 students), Spring 2014.

Co-instructor for the online course ‘BUS 199: Sustainable Marketplaces”, open to all University of Illinois Students (60 students), Fall 2013.


Teaching Assistantship

“Consumer Behavior”, Spring 2013.

“Principles of Marketing”, Fall 2012.

“Sustainable Marketing Enterprises,” Spring 2011.

Business 101 module on “Sustainable Businesses for Subsistence Marketplaces,” scaled to all (approximately 600) first year students, 2009 and 2010), Designed sample business plans and immersion exercises.

Research assistant, Executive workshop for John Deere, August, 2011.

Learning Abroad

Assisted with an international student immersion trip to India between 28th December 2013 – 3rd January 2014.

Assisted with an international student immersion trip to India between 28th December 2012 – 3rd January 2013.

Assisted with an international student immersion trip to India between 28th December 2011 – 3rd January 2012.


Course Material

Co-authored 11 Case studies on “Product and Market Development for Subsistence Marketplaces” based on yearlong student projects.


Guest Lectures

Delivered a guest lecture on Sustainable Marketing (with Madhu Viswanathan) for a class of 20 students enrolled in the “Master of Science in Business Administration in International Management” program, Fall 2013.

Delivered a guest lecture on “Sustainable Marketing” for two sections with 50 students each, Spring 2013.

Delivered a lecture on “Pricing Strategy” to a class of 250 students, Fall 2012.

Delivered a presentation on “Designing Solutions for Subsistence Marketplaces” for the Illinois National Guard, endeavoring in nation building operations with the Islamic Republic of Afghanistan. 

Delivered tutorial on “Virtual Learning Ecosystem: An overview”, Communications Policy Research South: Empowering rural communities through ICT policy and research IIT-Madras, Chennai, India, December 14-18, 2007.



Harvard Case Teaching Seminar, University of Illinois Urbana-Champaign, May 2013.